Barry Anderson's blog

Adding extra value wins more customers

barryatitst — Mon, 07 Sep 2009 10:45:28 +0000

There’s no doubt that we are all on the look out for extra value. If you can come up with a way of offering added value to your customers, you’re likely to win more deals. You can see an example of this on the ITS Training web site, where membership of an exclusive club – Minerva Elite – is available to everyone who completes an ITS Training e-learning course. Tak a look at the link to improve your marketing skills…

A wealth of information on the web

barryatitst — Tue, 01 Sep 2009 18:18:17 +0000

It’s amazing how, in the past few years, the amount of information available on the web has mushroomed. If you’re considering buying something, whether as a business person or a consumer, you’re almost certain to do some web research first.

ITS Training is playing its part in making useful information available for free. Take a look at the link for a range of articles to help you improve your marketing skills…

Staff training during a recession – Yes or No?

barryatitst — Tue, 18 Aug 2009 16:39:18 +0000

There’s no doubt that this recession is making businesses look very closely at how they are spending their money. Training costs are one of the areas often in the spotlight in attempts to protect the bottom line. In my view, it’s all about the return on investment that a company gets from its training programmes. Getting this right is a crucial part of business planning…

Estimating the size of your market

barryatitst — Sun, 09 Aug 2009 19:20:52 +0000

Most people think that marketing is about finding new customers – which it is. But it’s also about a range of other activities including research to understand the potential size of your market.

A business is very unlikely to succeed if there simply isn’t enough revenue out there to support its overheads. So understanding market potential is a fundemental part of business planning, and a very valuable marketing skill.

Follow the link for a real-life retail example.

Create offers that win orders

barryatitst — Mon, 03 Aug 2009 12:22:22 +0000

When I’m working on sales for my business, I notice that people often respond to offers. Let’s face it, we all do. And the good news is that there are lots of ways in which you can make interesting offers to your potential clients, and these will be a big help in generating more leads for you.

Take a look at further info on this aspect of lead generation …

Measuring Marketing Results – 5 Key Steps

barryatitst — Sun, 26 Jul 2009 19:58:17 +0000

Spending some cash on marketing your business in order to find new customers seems like a good strategy… and indeed it is. This kind of lead generation activity is vital if your business is to grow its revenue.

One of the biggest challenges many businesses face is how to measure the effectiveness of their marketing spend. Take a look at the link to read more about how you can develop the marketing skills to enable you to do this…

Predict or invent the future?

barryatitst — Tue, 21 Jul 2009 09:08:50 +0000

I was thinking the other day about ‘the future’ – and it got me wondering about how much we as business people can influence the future of our businesses.

Figuring out what we need to do in order to grow our business is one of the key marketing skills that we could all benefit from.

For more information, have a look at the link…